Franklin St., Suite 100, in Chapel Hill, N.C. In part to avoid weekly 400-mile commutes, they've consolidated operations in Southern California their other DIESEL location is in Brentwood in Los Angeles.Įpilogue Books Chocolate Brews, an independent bookstore and Spanish-style chocolatería, hosted its soft opening over the weekend at 109 E. Since opening their first DIESEL stores in Emeryville and Oakland in Northern California 30 years ago, Evans and Reid have had several stores in the Bay Area and Southern California. The new DIESEL aims to be fully open in a week, with a grand opening 'a little down the road.' When one customer asked where the science section was, co-owner Alison Reid 'pointed to the stack of boxes awaiting cases-'Right there in those boxes.' He graciously understood and looked forward to seeing them when they were unpacked.' Still, the store received 'enthusiastic responses from new customers of all ages.' 'Of course, we didn't have all of our free-standing cases or tables (getting painted nearby-so close!!),' co-owner John Evans said. The new DIESEL: a bookstore in Del Mar Highlands Town Center, San Diego, Calif., held a soft opening on Halloween for a trick-or-treat event that's taken place at the Town Center annually for the past 30 years.

At the new DIESEL: (from left) staffers Austin Baker, KelleyAnn Thai, Noelle Zenovic, Debra Ginsberg, John Evans, Alison Reid, first customer Jill Levine and Alfredo Gomez.

A Day with Daddy by Nikki Grimes